They are probably hitting people in waves, in an effort to make sure this isn't a surge, then a massive protest like the Unity situation.

But once google realizes they'll have to burn serious money and make their product worse on the global stage to fix the problem, they'll quit just like Microsoft, AOL, and Netscape.

But I think this campaign is just there to loosen the people who installed an ad-block, but have no idea what an ad-block is.

Which will be different from the people who know about "alternate methods," and will easily slip the google net unnoticed.