You’re so cynical. They obviously want to spread joy among their customers. That and launder money.
Comment on Netflix to open branded retail stores for some reason
PlanetOfOrd@lemmy.world 11 months ago
They basically want more data points on people to sell to advertisers.
It’s big tech. That’s how big tech works.
beebarfbadger@lemmy.world 11 months ago
Subverb@lemmy.world 11 months ago
It’s Hard Rock Cafe for Netflix shows. But I can’t imagine going to one. We’ll see.
Krauerking@lemy.lol 11 months ago
No. Merch has direct profit that has a much larger margin than streaming. It’s just a new cash flow for them. Same reason patreon was offering merch and discord too.
You have an asset in land and physical goods to sell for money. It’s not complicated why they are pivoting to it.
Fedizen@lemmy.world 11 months ago
The lesson of star wars was that merch is both profitable and marketing. It also might get around some of their contracts.
neptune@dmv.social 11 months ago
It’s probably both