You’re so cynical. They obviously want to spread joy among their customers. That and launder money.
Comment on Netflix to open branded retail stores for some reason
PlanetOfOrd@lemmy.world 1 year ago
They basically want more data points on people to sell to advertisers.
It’s big tech. That’s how big tech works.
beebarfbadger@lemmy.world 1 year ago
Subverb@lemmy.world 1 year ago
It’s Hard Rock Cafe for Netflix shows. But I can’t imagine going to one. We’ll see.
Krauerking@lemy.lol 1 year ago
No. Merch has direct profit that has a much larger margin than streaming. It’s just a new cash flow for them. Same reason patreon was offering merch and discord too.
You have an asset in land and physical goods to sell for money. It’s not complicated why they are pivoting to it.
Fedizen@lemmy.world 1 year ago
The lesson of star wars was that merch is both profitable and marketing. It also might get around some of their contracts.
neptune@dmv.social 1 year ago
It’s probably both