The customers are suckersnwho will take a lot. Look up skylink satellite tv provider, and their “always free” tier that’s currently 6,90€ a month.
They actually gave it for free just around the time analog tv was being decomissioned. And after they’ve captured the large userbase, who couldn’t switch back, they pulled the trigger.
jimbolauski@lemmy.world 1 year ago
I’m sure they did the math they’ve calculated that the increases will offset the loss is subscribers. From the article it looked like the royalties will increase so less subscribers paying more is even more profitable.
TwilightVulpine@lemmy.world 1 year ago
It wouldn’t be the first time companies precisely calculate next quarter earnings and fail to account for the long term survival of their business.
assassin_aragorn@lemmy.world 1 year ago
Honestly I’m beginning to think it’s a myth that they “did the math” with how many have made bad decisions.
jimbolauski@lemmy.world 1 year ago
Their last price hike they lost 3-5% of their subscribers, the 30% price hike made up for it.