I prefer Apple Maps because it’s not ad laden but the coverage for businesses simply isn’t there, and it is pretty aggressive about populating businesses that don’t really exist (ie the business registration not the place of business, if they have one eg Plumber who doesn’t have a shop), don’t exist in the category (eg a factory isn’t a retail establishment), or just plain don’t exist. It also likes to ignore the actual road name for directions; instead of “take the exit towards A361 Burford Rd”, it says “take the exit to Diddly Squat Market” because some street view scanner picked up a sign and chose the wrong one.

If they start pushing ads, Google wins in “find me dinner nearby”.