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daannii@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

There is a fair bit of psychology research on this topic.

Generally we don’t know why we make the choices we do. And we make up something plausible.

I can’t think of the two main researchers who headed this, but I do know them. Im sure it will come to me later. I’ll post a reply with a link. I know there is a wiki on their work too.

Before them there was this famous study, I believe it was in Germany in like the 60s.

They showed women 4 pairs of panty hose. And asked the women to pick the best ones. Like a product comparison.

Except all 4 pairs were identicle.

Most women choose the pair they handled first.

When asked the women said this paid was better. Had more elastic. Was thicker. Etc.

But that wasn’t true.

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