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Comment on To make video games for Gen Z, be authentic

The headline and even the content of the article don’t make much sense and I don’t get why they are so focused on the term authentic (and what do they mean by it).

Surely a viral coop game, $70 AAA and a $20 indie game can all be authentic (or not). So what does authenticity mean in this context?

And some “clones” are actually pretty fucking good.

How big is traditional marketing for games in the US or Western Europe? I remember seeing billboard for TheSims, COD and a few other games when I/lived travelled in the US, but this was a while ago

In Ukraine, the only time I’ve seen traditional marketing for video games was with new Stalker game.

I would almost be inclined to say digital hobby news/discussion (doesn’t matter which platform/type) has de facto become traditional marketing in context of video games.

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TalkingFlower@lemmy.world ⁨2⁩ ⁨days⁩ ago
I believe she refers to the concept of her new game, authenticity = social media/word of mouth from influencers that people trust. Viralbility, memebility, social media and coop are the heart of it, leveraging social media as the central marketing force through the players has been a thing for sandbox games for quite a while.

This article feels like a sign that devs are finally acknowledging that market potential; it has nothing to do with authenticity, it’s just that social media “feels” more authentic than game journalism, though.

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- ms_lane@lemmy.world ⁨15⁩ ⁨hours⁩ ago
  
  Viralbility, memebility, social media and coop are the heart of it
  
  So, ‘Authenticity’ really means ‘astroturfing’ in this context?
  
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  - TalkingFlower@lemmy.world ⁨14⁩ ⁨hours⁩ ago
    “Gen Z have a BS meter and they’re so cynical and critical…” CEO Sharon Tal Yguado
    
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    ms_lane@lemmy.world ⁨14⁩ ⁨hours⁩ ago
    If GenZ has a BS meter, it’s wired backwards.
    
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brsrklf@jlai.lu ⁨2⁩ ⁨days⁩ ago
In France, I rarely see “real world” ads for video games. Except a couple huge releases from EA or Ubisoft occasionally plastered on train station walls, but doesn’t happen a lot and it’s just like release week and nothing beyond that.

On traditional TV channels, Nintendo is still the one buying the most screen time, by far. Mostly the very mainstream stuff, lots of Mario (platformers/kart/party), Pokémon and Animal Crossing (shit, if you’d told me before 2020 that Animal Crossing would be mainstream one day, I’d have a hard time believing that, but it sure became so).

I see occasional Sony TV ads, but nowhere near as many.

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