The aim of both was to plant imagery of a refreshing Coors beer as well as alpine landscapes in the minds of sleepers, to encourage them to buy Coors to drink while watching the Superbowl that was taking place the next day.

While the scientists cited this example as worrying and unethical (especially for those with alcohol addiction,) the open letter focuses more on the potential of this technology as it advances, saying “it is easy to envision a world in which smart speakers—40 million Americans currently have them in their bedrooms— become instruments of passive, unconscious overnight advertising, with or without our permission.”>

Oh. Fuck that shit