Its both a huge event and platform so it makes sense why artists would want to perform at the superbowl.
As for why he was picked, I think I’ve read some reports that the NFL is really trying to grow the sport in South America. Between the fact that they’ve saturated the US market and that every attempt to expand in Europe has been rough, I think they realize they don’t have many other choices.
garbagebagel@lemmy.world 17 hours ago
What? It had nothing to do with sports. Like yeah, its a Superbowl thing but the halftime show has long past been more of a cultural thing than a sports thing. People that perform at it likely don’t give a shit about the sport either way, and neither do many of the people that watch specifically (or only) the Super bowl.
The message was clear and it was aimed at every single person watching American or not, sports fan or not.
pet1t@lemmy.world 14 hours ago
Imagine having the final of your favourite sport turn into an entertainment/cultural show …
Other than that, perfect platform to spread this message so yea
Velypso@sh.itjust.works 13 hours ago
American football is a cultural event.
pet1t@lemmy.world 10 hours ago
Agree that sport and culture have a lot in common, but at this point the sports-part feels like it’s merely a side event to the half time show
Skullgrid@lemmy.world 17 hours ago
It is a badly executed joke about which sport is popular for which cultural group and the abundance of Caribbean flags in the photo