Facts made a much bigger impact 20 years ago.

I’m just saying that they only did because we had social pressure on us to respect facts, because we still largely functioned in large social groups. People don’t actually care if facts are real and rational and good or make, they care far, far more about if their tribe-mates are going to make fun of them for not knowing the right facts according to that tribe. I firmly believe that the only thing that makes the majority of people respect reality is the pressure to conform so they don’t lose social standing or worse, be expelled from the tribe.

Now that we have atomization, our realities are entirely flexible and we don’t suffer for it, if anything we find these pseudo-tribes of invisible people to populate our heads online who will validate even the most irrational thoughts, so our driving motivation to respect shared reality just isn’t there anymore, or is dwindling rapidly at large scales.