Comment on Marketing Doesn't Work on Nerds
Rocketpoweredgorilla@lemmy.ca 3 hours agoI don’t know about that. Tiktok, Lamborghini, Tesla, Krispy Kreme, The Dollar Shave Club, Tupperware, Rolls Royce, Costco, Trader Joe’s, Go Pro etc all do little to no traditional advertising and do just fine.
Not that there’s anything wrong with some advertising to get the word out, but when you’re getting spammed with ads from every angle, that company starts feeling a little scummy to me.
DaGeek247@fedia.io 3 hours ago
I specifically know who these guys are because of their massive youtube advertising campaigns.
Please. Walk outside. Or watch cable for a bit. Just because you don't personally see them doesn't mean they don't also have budgets for advertising as well. Tesla in particular straight up gave up on the strategy of word of mouth once their product stopped being known as quality, or at least, higher tech than anybody else.
https://teslanorth.com/2024/03/29/tesla-advertising-spend-6-5-million-2023/
https://ingenuitydisplay.com/what-is-krispy-kreme-s-advertising-budget.html
Exceptions to the rule, like Stardew valley, which prove the rule. They are famous as not having a marketing budget because not having a marketing budget is weird and unheard of.
Rocketpoweredgorilla@lemmy.ca 2 hours ago
While some now invest in some level of traditional advertising, it’s not what made them big. As you said with Tesla, they only started advertising when people started realizing they were crap, and even then compared to other vehicle manufacturers they spend little. Go Pro uses influencers and content marketing by their customers, the Dollar Shave Club made it to fame through viral videos.
linkedin.com/…/viral-branding-10-brands-got-big-w…
DaGeek247@fedia.io 2 hours ago
Yeah. The companies you mentioned are rare novelties because they chose to advertise very little. That means the thing that is normal is when a company advertises. Ergo, having a good reputation usually requires marketing.
Rocketpoweredgorilla@lemmy.ca 2 hours ago
Ya I get what you mean, it doesn’t always work out for everyone without getting the word out traditionally, but it does happen.
Personally I think advertising only goes so far before a company just starts looking desperate by saturating the landscape with ads.