Comment on Marketing Doesn't Work on Nerds
Rocketpoweredgorilla@lemmy.ca 5 weeks ago
The way I’ve always looked at it, a good product/service can typically stand on it’s reputation. If a company needs to spend millions on advertising to move their stuff, they’re probably not all that good or are overpriced. Someone is paying for all that advertising and it always ends up being the consumer.
DaGeek247@fedia.io 5 weeks ago
You can't really have a "reputation" in this day and age without marketing. The fact that things like Stardew valley exist really only prove the point.
Rocketpoweredgorilla@lemmy.ca 5 weeks ago
I don’t know about that. Tiktok, Lamborghini, Tesla, Krispy Kreme, The Dollar Shave Club, Tupperware, Rolls Royce, Costco, Trader Joe’s, Go Pro etc all do little to no traditional advertising and do just fine.
Not that there’s anything wrong with some advertising to get the word out, but when you’re getting spammed with ads from every angle, that company starts feeling a little scummy to me.
DaGeek247@fedia.io 5 weeks ago
I specifically know who these guys are because of their massive youtube advertising campaigns.
Please. Walk outside. Or watch cable for a bit. Just because you don't personally see them doesn't mean they don't also have budgets for advertising as well. Tesla in particular straight up gave up on the strategy of word of mouth once their product stopped being known as quality, or at least, higher tech than anybody else.
https://teslanorth.com/2024/03/29/tesla-advertising-spend-6-5-million-2023/
https://ingenuitydisplay.com/what-is-krispy-kreme-s-advertising-budget.html
Exceptions to the rule, like Stardew valley, which prove the rule. They are famous as not having a marketing budget because not having a marketing budget is weird and unheard of.
Rocketpoweredgorilla@lemmy.ca 5 weeks ago
While some now invest in some level of traditional advertising, it’s not what made them big. As you said with Tesla, they only started advertising when people started realizing they were crap, and even then compared to other vehicle manufacturers they spend little. Go Pro uses influencers and content marketing by their customers, the Dollar Shave Club made it to fame through viral videos.
linkedin.com/…/viral-branding-10-brands-got-big-w…