BMW has stated this is their plan. forbes.com/…/controversial-bmw-design-is-punking-…
Comment on Mercedes and BMW, eternal rivals on a race once again - this time to the bottom.
brucethemoose@lemmy.world 1 day agoThat’s literally Jaguar’s business approach now.
www.youtube.com/watch?v=QzGlTULmheI
I’m not sure other’s are necessarily doing that on purpose yet, but you are not a conspiracist here, lool.
Lemmyoutofhere@lemmy.ca 1 day ago
WALLACE@feddit.uk 20 hours ago
Jaguar had no choice. I was working for one of their suppliers until a couple of years ago and their sales figures were not good. Nobody was buying their saloon cars anymore, and their SUVs were selling well but were essentially eating into Land Rover’s market share, so they had to do something different. It is easier to sell low numbers of outrageously expensive cars than to mass produce cheaper ones so that’s what they’re gonna do.
brucethemoose@lemmy.world 20 hours ago
That makes sense, but is weird to me, as their smallest sedan was really good. And cheap, compared to BMW and Mercedes! The others were too.
It feels like a reputation/trendiness problem. And that doesn’t exactly bode well for the outrageously expensive car market.