Depends what you mean by “further”. It is a trait that definitely serves well in some very lucrative areas like business or politics. But it very easy to ruin other aspects of your life like your relationships, your public image, and can run you afoul of the law. In areas of work where your image is paramount, being a liar and manipulator usually only gets you so far because it’s very hard to maintain those lies and hide the manipulation under massive public scrutiny, particularly if you’re doing illegal stuff in addition to it. Of course the wealthier you are, or the more fanatical your following, the more you will have others lie and manipulate on your behalf, so… accountability can decrease that way.