I work for a retailer and have been loosely involved in a project like that a few years ago.
Basically, it felt like it was mostly a very inexpensive way for the company to get everyone involved feel like they were making a good action. The free advertising was definitely an argument to get the higher-ups on board, but my impression was that it was kinda secondary compared to the kinda fake good conscience it gave everyone.
There was definitely no tax breaks for that initiative though, so at least in my country that is indeed a myth
RattlerSix@lemmy.world 9 months ago
I’ve always been curious how the money gets to the charity. Does the corporation put the donations into an account and collect interest on it before they give it to the charity?
0x01@lemmy.ml 9 months ago
And who pays the cc fees? And do they have an agreement with the cc provider for a kickback? There are so many hands involved with simple monetary transactions most people wouldn’t believe it.
BigDiction@lemmy.world 9 months ago
It’s a good question. The flat fee is already covered by your item purchase, so at worst it would be 2.5-3.5% of the donation amount, which isn’t terrible.
RememberTheApollo_@lemmy.world 9 months ago
Charity is profitable.