It’s called subsidizing
Comment on The PS3's comeback was insane
Kolanaki@pawb.social 10 months agoThe last part was always crazy to me. A device that only played Blu-Ray movies was like $1000, but the PS3, which could do that and so much more was half the price of a basic as fuck blu ray player.
Laser@feddit.org 10 months ago
gamermanh@lemmy.dbzer0.com 10 months ago
Sell console at a loss, get profit from games and online subscriptions
ThatGuy46475@lemmy.world 10 months ago
Like how smart tvs are cheaper because they sell your data
dual_sport_dork@lemmy.world 10 months ago
It was the same story with DVD and the PS2, which was in no small part a major reason for its early success.
Sony also sold the PS3 itself at a loss at launch in order to get a bigger install base, and hoped to make their money back on software sales.