“Better” ads most likely, aka more personalized.
Comment on Blue Shield of California shared the private health data of millions with Google for years
Tronn4@lemmy.world 2 months ago
What are these supposed benefits they speak of? Allowing Google access for what end?
real_squids@sopuli.xyz 2 months ago
stankmut@lemmy.world 2 months ago
Allowing Google to run an ad campaign targeting their members wasn’t the benefit Blue Cross was talking about, that’s a side effect from them not turning off the data sharing option in the Google analytics settings.
The analytics data is used for prioritizing development work. If a tool they have on the website relies on a library that isn’t compatible with a new version of React for instance, do they know how many people use it? Having analytics allows you to decide what’s worth spending the development time to maintain.
chaospatterns@lemmy.world 2 months ago
Google Analytics gives you insights on what pages people visit, how long they spend, what kind of browsers and devices they use. That can give them data on what pages are important to customers and what screen sizes to support
I’d rather they self host this data vs use Google Analytics, but there are benefits.
NotMyOldRedditName@lemmy.world 2 months ago
It goes further than that. They can track how people interact with the page, order of buttons pressed, if or when they abort a workflow etc. You can go as deep down the rabbit hole of analytics and optimizations as you want.
SharkEatingBreakfast@sopuli.xyz 2 months ago
Dear Blue Shield members: what improvements in “”“services”“” from Blue Shield have you seen?
Tronn4@lemmy.world 2 months ago
I ain’t seen shit. Premiums continually go up doe
stankmut@lemmy.world 2 months ago
The analytics would be for the web development team to see which pages/features are used. Usually a product person uses that data for setting priorities on what gets worked on.
Tronn4@lemmy.world 2 months ago
SHUSH! 😄 We trying to burn this whole thing to the ground! Don’t come here with all that sense making talk! 🤣 /s
undefined@lemmy.hogru.ch 2 months ago
But you can do all that without selling out your users to third parties.
ayyy@sh.itjust.works 2 months ago
It’s quite possible to self host this stuff.
undefined@lemmy.hogru.ch 2 months ago
As a web developer that blocks all this shit, that’s the line I always use. I would just use first-party analytics from the same domain the website is hosted from. The added bonus is that people like me wouldn’t even be able to block it without blocking the entire website (at least with DNS).