Comment on HP agrees million-dollar settlement over "false advertising" on PCs, keyboards
digger@lemmy.ca 4 days agoYes, and JC Penny crashed and burned after switching their marketing strategy away from fake “regular prices.”
Comment on HP agrees million-dollar settlement over "false advertising" on PCs, keyboards
digger@lemmy.ca 4 days agoYes, and JC Penny crashed and burned after switching their marketing strategy away from fake “regular prices.”
jj4211@lemmy.world 4 days ago
Yeah, I read that. New leadership felt that the eternal sales stuff was bad and changed to “everyday low prices” sort of thing thinking the customers would appreciate the transparency. Nope, the fake “on sale” works.
It’s all over the place in sales across every industry. I think it is dumb but I am surprised someone actually got a judgement against it.
ozymandias117@lemmy.world 3 days ago
My naive reading is the difference here is HP slapped a discount sticker on it without changing the price.
Where Kohls, et. al. set the price extremely high and then always have it “on sale.”
Now, how companies get away with doing the same thing for Black Friday, no idea
acosmichippo@lemmy.world 3 days ago
the difference is HP is the actual manufacturer who sets MSRP. I don’t think Kohls manufactures anything, they are just a retailer.