I thought “google shopping ads” were those “click here to purchase from…” ads that show up when you search for something like a t-shirt, or a vacuum. Not ads for the app.
Isn’t the idea that if you advertise you will get more people looking at/downloading your app and therefore rank higher?
It doesn’t make it not paid product placement, but I don’t think it implies that people are buying spots on the ranking.
It does imply the rank is almost useless because most high rankers are just spending a lot on ads.
reddig33@lemmy.world 11 months ago
Dave@lemmy.nz 11 months ago
Ah I guess it’s that it shows what they want then they have to install the app to buy it?
wccrawford@discuss.online 11 months ago
I’ve bought stuff from Temu and without installing the app. I’m sure it recommends installing the app if you tap the ad on a phone, but not on desktop.
taladar@sh.itjust.works 11 months ago
That is what advertising companies would like you to believe but the effect is nowhere near this drastic, otherwise they would be showing double-blind studies about the effectiveness of advertising to all their customers all the time.
Dave@lemmy.nz 11 months ago
Maybe this article is intended for advertisers to convince them of the value.