Isn’t the idea that if you advertise you will get more people looking at/downloading your app and therefore rank higher?
It doesn’t make it not paid product placement, but I don’t think it implies that people are buying spots on the ranking.
It does imply the rank is almost useless because most high rankers are just spending a lot on ads.
Isn’t the idea that if you advertise you will get more people looking at/downloading your app and therefore rank higher?
That is what advertising companies would like you to believe but the effect is nowhere near this drastic, otherwise they would be showing double-blind studies about the effectiveness of advertising to all their customers all the time.
Maybe this article is intended for advertisers to convince them of the value.
reddig33@lemmy.world 1 week ago
I thought “google shopping ads” were those “click here to purchase from…” ads that show up when you search for something like a t-shirt, or a vacuum. Not ads for the app.
Dave@lemmy.nz 1 week ago
Ah I guess it’s that it shows what they want then they have to install the app to buy it?
wccrawford@discuss.online 1 week ago
I’ve bought stuff from Temu and without installing the app. I’m sure it recommends installing the app if you tap the ad on a phone, but not on desktop.