Comment on Temu shut off Google Shopping ads in the US on April 9; its App Store app ranking then plummeted from around third or fourth place to 58th in three days

reddig33@lemmy.world ⁨1⁩ ⁨year⁩ ago

• FenderStratocaster@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Do you REALLY think that Threads is one of the top 4 downloaded apps on Android? “EasyHomescreen” is number 5.

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  • sem@lemmy.blahaj.zone ⁨1⁩ ⁨year⁩ ago

    Here is my guess for top 5 downloaded Android apps:

    1. Instagram
    2. Snapchat
    3. Tiktok
    4. ?
    5. ?

    I would be surprised if Facebook and X were up there but not that surprised.

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    • skulblaka@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      Facebook isn’t there because it now comes pre-installed on nearly every phone in existence, and is often baked so hard into the core OS that it’s impossible to remove without flashing a custom ROM. If you’re lucky you might be able to disable Meta slop without bricking core functions of the phone. Removal is usually impossible.

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      • sem@lemmy.blahaj.zone ⁨1⁩ ⁨year⁩ ago

        Oh dang. It hasn’t been pre-installed on any of my phones, but I try to get close to the stock Android experience. Except now with Pixel stuff I’m not always sure what’s stock and what’s pixel specific.

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    • taladar@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

      My guess would be that none of the big, well known brands are in the top ten and that those are instead useful utilities that almost everybody uses but rarely talks about.

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      • sem@lemmy.blahaj.zone ⁨1⁩ ⁨year⁩ ago

        I’m trying to think of what useful utilities I’ve had that I had to download from the app store, which didn’t come pre-installed. I don’t think Material Files, JuiceSSH, Notally, Shazam, etc could be more popular than something mainstream like Instagram.

        I wonder if there is a list somewhere

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• noodlejetski@lemm.ee ⁨1⁩ ⁨year⁩ ago

  or simply that people were mostly installing the app after seeing ads for it.

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• Dave@lemmy.nz ⁨1⁩ ⁨year⁩ ago

  Isn’t the idea that if you advertise you will get more people looking at/downloading your app and therefore rank higher?

  It doesn’t make it not paid product placement, but I don’t think it implies that people are buying spots on the ranking.

  It does imply the rank is almost useless because most high rankers are just spending a lot on ads.

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  • taladar@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

    Isn’t the idea that if you advertise you will get more people looking at/downloading your app and therefore rank higher?

    That is what advertising companies would like you to believe but the effect is nowhere near this drastic, otherwise they would be showing double-blind studies about the effectiveness of advertising to all their customers all the time.

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    • Dave@lemmy.nz ⁨1⁩ ⁨year⁩ ago

      Maybe this article is intended for advertisers to convince them of the value.

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  • reddig33@lemmy.world ⁨1⁩ ⁨year⁩ ago

    I thought “google shopping ads” were those “click here to purchase from…” ads that show up when you search for something like a t-shirt, or a vacuum. Not ads for the app.

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    • Dave@lemmy.nz ⁨1⁩ ⁨year⁩ ago

      Ah I guess it’s that it shows what they want then they have to install the app to buy it?

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      • wccrawford@discuss.online ⁨1⁩ ⁨year⁩ ago

        I’ve bought stuff from Temu and without installing the app. I’m sure it recommends installing the app if you tap the ad on a phone, but not on desktop.

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• AtHeartEngineer@lemmy.world ⁨1⁩ ⁨year⁩ ago

  It probably is

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