Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

spankmonkey@lemmy.world ⁨3⁩ ⁨days⁩ ago

• glimse@lemmy.world ⁨3⁩ ⁨days⁩ ago

  Sponsoring streams isn’t even close to the same thing as hiring shills

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  • spankmonkey@lemmy.world ⁨2⁩ ⁨days⁩ ago

    Do streamers call themselves influencers?

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    • glimse@lemmy.world ⁨2⁩ ⁨days⁩ ago

      Plenty do, yeah. Though to the marketing team, all streamers are influencers

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      • Auntievenim@lemmy.world ⁨2⁩ ⁨days⁩ ago

        You do understand what a shill is, right?

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  • njm1314@lemmy.world ⁨2⁩ ⁨days⁩ ago

    Isn’t it though? They’re being paid to promote a game right? That seems like a shill to me. I’m not sure I understand the difference to you.

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    • glimse@lemmy.world ⁨2⁩ ⁨days⁩ ago

      A shill doesn’t disclose that they’re being paid to promote a product. The secrecy is what makes them a shill

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      • njm1314@lemmy.world ⁨2⁩ ⁨days⁩ ago

        Well I’ve certainly never heard that before and that’s not what the definition of the word is from what I’m seeing but I guess I can understand using that as a distinction.

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