Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

• glimse@lemmy.world ⁨1⁩ ⁨week⁩ ago

  A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.

  en.m.wikipedia.org/wiki/Shill

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  • njm1314@lemmy.world ⁨1⁩ ⁨week⁩ ago

    Shill verb

    :to act as a spokesperson or promoter

    Shill noun

    :one who makes a sales pitch or serves as a promoter

    www.merriam-webster.com/dictionary/shill

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    • glimse@lemmy.world ⁨1⁩ ⁨week⁩ ago

      Shill has primarily been used as an insult for the past 50 years in the way I’m defining it here. I don’t believe you’ve never heard it used to mean that.

      one who acts as a decoy (as for a pitchman or gambler)

      Literally on that same page.

      a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.

      www.dictionary.com/browse/shill

      a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty

      www.dictionary.com/browse/shill

      someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

      dictionary.cambridge.org/us/dictionary/…/shill?q=…

      shill n informal, US (person planted to lure customers)

      www.wordreference.com/es/translation.asp?tranword…

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      • njm1314@lemmy.world ⁨1⁩ ⁨week⁩ ago

        I think everything you quoted there would accurately describe influencers being hey to play a game. As to whether you believe me or not, don’t really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me. Have a good one.

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