Comment on This speaks for itself
wheeldawg@sh.itjust.works 4 days agoThis is about the US, the undisputed capital of the fast food world. That is definitely not the case.
Comment on This speaks for itself
wheeldawg@sh.itjust.works 4 days agoThis is about the US, the undisputed capital of the fast food world. That is definitely not the case.
nomy@lemmy.zip 4 days ago
Additionally, you know McDonalds corporate office did all kinds of research; they wouldn’t rebrand unless they were confident in the new branding. The sleek, monochrome building probably reminds people of cleanliness or something.
Stegget@lemmy.world 4 days ago
It’s less complicated than even that, it’s about real estate value, which is where McDonald’s corporate arm really makes it’s money. It’s easier to sell a full gray box than one that is so obviously a McDonalds in a past life. Same thing has happened with Pizza Hut, they don’t build them with the classic roofline anymore.
wheeldawg@sh.itjust.works 4 days ago
Also very true. But I’m not convinced it was the right choice, just because the brand is confident in it. UHC likely did research to choose a CEO, and look how that turned out.