I remember a while back Microsoft did an market research thing and found that of their brands, “Xbox” had positive consumer feedback while many of their other product names weren’t nearly as favorable.

So what did they do? Did they try to understand what Xbox did differently to leverage that strategy elsewhere? Did they promote the Xbox marketing team to give them a wider purview?

No. They just renamed Zune Music to Xbox Music and Games for Windows to Xbox for Windows. THAT’LL FIX IT!