For a major market that happened only once.
Their actually successful strategy is to make an inferior even buggy product, sell it slightly cheaper, and undermine the competition. And achieve near monopoly.
Comment on Microsoft is discontinuing its HoloLens headsets
phoneymouse@lemmy.world 3 months ago
Microsoft will under invest in the space and then panic when someone releases a viable product.
Buffalox@lemmy.world 3 months ago
chaosCruiser@futurology.today 3 months ago
They can also leverage the ecosystem effect. If it’s well integrated with some enterprise products, companies might buy it anyway.
echodot@feddit.uk 3 months ago
Just like they did with the smartphone.
todd_bonzalez@lemm.ee 3 months ago
The upcoming Meta AR headset actually looks like it could be viable. Microsoft is giving up, or they know something Meta doesn’t.
justgohomealready@sh.itjust.works 3 months ago
Meta is desperate for content and use cases for MR, and nothing comes up. They have been doing jams, they are funds to give to developers, and everything that comes up are basic wave shooters or simple ports (downgrades, really) from VR to MR.
Microsoft has probably figured out that, except for the military, it’s a solution in search of a problem (at least in the current form factor ans with current limitations).
nickwitha_k@lemmy.sdf.org 3 months ago
I’ve said this elsewhere: The Company Formerly-known as Facebook’s headset has some impressive features and tech. However, the pixels-per-degree is abysmal. They need to at least triple it to be competitive with smartphones or birdbath optics. I’m not holding my breath but, I’d also not be mad if they succeed and are able to deliver for a reasonable price point.
conciselyverbose@sh.itjust.works 3 months ago
There’s also a huge amount of bad will.
VR/AR are still (yes, even years later) in the tech enthusiast niche, because the actual tech is hard. But a sizable chunk of tech enthusiasts know enough to hate Facebook, hate them specifically in VR because of how they handled their purchase of Oculus, or both.
PerogiBoi@lemmy.ca 3 months ago
People in the VR scene also hate Meta because all the eye tracking information is being harvested and sold to ad companies.
Did you know that the pattern your eyes move and what you look at and how fast you look at it and’s WHAT you look at can tell an algorithm how you’re feeling, if you suffer from certain specific mental illnesses or neurodivergence, your age and gender, and your core inner desires and activation triggers? Now give all that info to Facebook. For free.
nickwitha_k@lemmy.sdf.org 3 months ago
Oh, absolutely. I’d never be willing to use their firmware and I’d be extremely hesitant to give them any money on account of their active role in election manipulation and complicity in political violence.
echodot@feddit.uk 3 months ago
Clearly you’ve been listening in on their high-level meetings. How could you possibly be aware of that global strategy?