Exactly, and this is additionally why it is predatory: you can’t opt out.

It’s similar to Facebook. If you never in your life ever created a profile, well, Facebook has one for you regardless.

The only way you can opt out of bluetooth beacons is to not bring your phone/smart watch/etc, or have either a hardware switch that disables your network functions or put it in a faraday cage. Also, because of data profiles and associations, if you’re walking into a store with your partner, expect that your partner should do the same or else it’s all moot. You’re associated with your partner and thus tracking and profiling occurs anyway.