A sports arena in my city is was in debt and a supermarket chain stepped in to ease the debt. The catch? The stadium has to name itself after this supermarket chain.

Comments

• corvi@lemm.ee ⁨1⁩ ⁨year⁩ ago

  Isn’t that just how sponsorships work? Most every major stadium is named after some company or another, because they paid for it.

  source

  • SoleInvictus@lemmy.world ⁨1⁩ ⁨year⁩ ago

    I hate it. Stadiums and fields used to be named after notable figures or just the facility owner. For example, take Boise State University. Their indoor arena used to be the BSU Pavilion. BSU graduates walked the line there. Respectable enough.

    Then the naming rights were sold to Taco Bell in 2004. Graduates then walked the line at the Taco Bell arena. Graduation invitations had Taco Bell arena as the location. They graduated at a big Taco Bell. That’s some Demolition Man bullshit right there.

    source
• deegeese@sopuli.xyz ⁨1⁩ ⁨year⁩ ago

  The Stadium Naming Curse tells me the supermarket is being mismanaged if they think this is a good investment.

  source
• LemmyIsFantastic@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Do they and you not know how stadiums work?

  source
• Madrigal@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Personally I’d rather supermarkets charged more reasonable prices for groceries.

  source
• lnxtx@feddit.nl ⁨1⁩ ⁨year⁩ ago

  Deamped link.

  source
• Squeak@lemmy.world ⁨1⁩ ⁨year⁩ ago

  That’s just sponsorship…

  source