A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”
CMG is Cox by the way. Either this company is telling the truth, misrepresenting what they can do, or just trolling. For a company with this much money, I’m not sure whether the latter two would be a remotely smart business decision.
Cox Enterprises, Inc. is a privately held global conglomerate headquartered in Atlanta, Georgia, United States, with approximately 55,000 employees and $21 billion in total revenue.
Subsidiaries:
Cox Media Group
jmankman@lemmy.myserv.one 10 months ago
Advertising continues to prove that it is a net negative in the world every time I see it