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The PR Machine Powering Big Tech’s AI Energy Story

⁨35⁩ ⁨likes⁩

Submitted ⁨⁨9⁩ ⁨hours⁩ ago⁩ by ⁨chobeat@lemmy.ml⁩ to ⁨technology@lemmy.world⁩

https://hardresetmedia.substack.com/p/ai-energy-propaganda-war-heats-up

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  • Imgonnatrythis@sh.itjust.works ⁨3⁩ ⁨hours⁩ ago

    Ok, but I stopped reading when they quoted the moron Sutskever “I think it’s pretty likely the entire Surface of the earth will be Covered with solar panels and data enters.”

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  • very_well_lost@lemmy.world ⁨4⁩ ⁨hours⁩ ago

    “Google says it has calculated the energy required for its Gemini AI service: Sending a single text prompt consumes as much energy as watching television for nine seconds.”

    That’s pretty staggering when you consider that it’s no longer possible to do a Google search without generating an AI summary. Google processes something like 8 billion searches per day, so if each one of those triggers a prompt equivalent to watching 9 seconds of television, every day the total power cost is equivalent to about 2200 years of TV watching. Per day. And that’s just search, for just one tech company.

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