A 23-year-old Mexican social media influencer was shot dead at a beauty salon in Mexico while on a TikTok livestream.

Valeria Marquez, known for posting beauty and lifestyle content for her 200,000 followers, was at her Blossom the Beauty Lounge salon in western Guadalajara in Jalisco state on May 13 when the incident occurred.

The shooter reportedly rode up to the salon on a motorcycle before entering the building on the pretext of giving Marquez a gift, but instead opened fire.