The global cold pressed juice market is poised for remarkable growth, with projections indicating a market size of US$ 977.5 billion in 2025. The industry is set to expand at a steady CAGR of 6.8% through 2032, reaching a valuation of US$ 1,549 billion. This surge is driven by an increasing preference for healthier, nutrient-rich beverage alternatives, especially among millennials and health-conscious consumers.

The Health and Environmental Appeal of Cold Pressed Juices

Cold-pressed juices are gaining traction as a superior alternative to traditional juices due to their nutritional integrity. Unlike conventional juices, cold-pressed juices retain more vitamins, minerals, and natural flavors, thanks to their slow-pressure juicing process. Additionally, their preservative-free and eco-friendly nature aligns with the growing global demand for sustainable consumption.

A notable example of the industry’s growth is Clean Juice, the first USDA-certified organic juice bar franchise. In January 2025, Clean Juice offered a 20-cent cold-pressed juice promotion to attract new consumers. Meanwhile, in the Asia Pacific region, increased disposable income and heightened awareness of fitness and preventive health are further fueling market expansion.

For more in-depth insights, access the full report here: Cold Pressed Juice Market

Market Trends and Key Insights

The cold pressed juice market is being shaped by several critical trends:

Shift from Sugary Beverages: Consumers are increasingly opting for natural, clean-label beverages over sugary sodas and processed drinks.

Advancements in Juice Preservation: High-Pressure Processing (HPP) technology is being widely adopted to enhance juice longevity while maintaining nutritional value.

Popularity of Juice Cleanses: Detox and cleanse programs are driving demand for cold-pressed juices as a convenient wellness solution.

Conventional Juices Leading Market Share: By 2025, conventional cold-pressed juices are projected to hold a 72.5% market share due to their affordability and accessibility.

Dominance of Mixed Fruit & Vegetable Blends: This segment is expected to capture a 55.3% share in 2025, thanks to innovations in food technology and increased consumer demand for nutrient-rich blends.

Regional Market Dynamics

North America: A Hub for Fitness-Focused Consumers

North America is expected to account for 37.6% of the global cold pressed juice market in 2025, with a projected CAGR of 8.2% through 2032. Rising health awareness, the popularity of digestive health products, and a growing vegan customer base are key factors driving regional growth. Companies are increasingly launching functional juices with probiotics and gut-friendly ingredients to cater to consumer preferences.

Europe: Innovation and Sustainability Driving Growth

With a projected market share of 28.3% in 2025, Europe is witnessing strong growth due to rising health awareness and a surging vegan population. The presence of leading brands like Innocent Drinks, Suja Life, and Pressed Juicery has fueled innovation in cold-pressed juice formulations and sustainable packaging solutions. Regulatory policies supporting clean-label and organic products are further bolstering consumer trust and market expansion.

Consumer Preferences and Product Innovations

Demand for Mixed Fruit & Vegetable Blends

Blends such as carrot-orange-ginger and kale-apple-cucumber continue to attract health-conscious consumers due to their balanced nutrient profiles. In March 2024, Suja Life introduced a new line of functional mixed fruit and vegetable juices enriched with adaptogens like ashwagandha and turmeric to support immunity and stress relief.

Growth of Conventional Cold Pressed Juices

Conventional juices remain dominant, driven by affordability and established market presence. In July 2022, Naked Juice (a PepsiCo subsidiary) expanded its conventional juice range to include locally sourced seasonal fruit blends, enhancing accessibility for consumers.

Emerging Market Opportunities

Rise of Vegan and Plant-Based Diets

The global shift toward plant-based and vegan diets is fueling demand for dairy-free, protein-rich juice alternatives. Companies like Suja Life and Innocent Drinks are capitalizing on this trend by incorporating superfoods like chia seeds, oat milk, and almond milk into their product offerings.

Expanding Distribution Channels

Retail and grocery stores are becoming key players in distributing cold-pressed juices. In 2025, these outlets are estimated to account for 48% of total sales, offering a diverse range of flavors and health-focused formulations. Leading brands like Pressed Juicery and Suja Life have expanded their presence in major North American grocery chains, making cold-pressed juices more accessible to the mainstream market.

Competitive Landscape and Industry Developments

The cold pressed juice market is characterized by strong competition, innovation, and strategic partnerships. Key players are leveraging advanced marketing, product differentiation, and acquisitions to expand their footprint.

Recent industry developments include:

October 2024: Molly Pop introduced Berry Burst and Berry Blush cold-pressed juices, delivering a high vitamin C dose with minimal sugar.

July 2024: Juice Generation launched Juiced Gelato, a cold-pressed gelato with no added sugar or dairy.

April 2024: Pressed Juicery introduced a nootropics beverage collection, enhancing cognitive functions through plant-based ingredients.

The Future of Cold Pressed Juices

As consumers continue to prioritize health, sustainability, and convenience, the cold pressed juice market is poised for sustained growth. With ongoing innovations in ingredient formulations, sustainable packaging, and distribution strategies, the industry is set to redefine the future of the beverage sector. Brands that align with health-conscious trends and evolving consumer preferences will emerge as leaders in this competitive space.