WVU research shows buyers believe karma, not boycotts should punish brands for bad behavior

Comments

• zabadoh@ani.social ⁨1⁩ ⁨year⁩ ago

  United Healthcare announces mandatory patient conversion to Buddhism.

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  • acockworkorange@mander.xyz ⁨1⁩ ⁨year⁩ ago

    Hinduism, I think. Though I guess karma is a concept that spans multiple religions.

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• robolemmy@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Terribly misleading headline. The actual finding is that people who believe in karma are less likely to punish a brand directly by boycotting because they think karma will do it.

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  • catloaf@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Yup: “when a consumer thinks the universe will right a corporate wrong, that person tends not to harbor negative feelings toward the corporation and probably will refrain from consumer activism like boycotts”.

    These people believe that everything will be handled by other people, not through their own actions. These people are misinformed.

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