facebook and instagram? I don’t know about the rest of Europe, but in Spain right now practically all newspapers/digital media have copied that model and you either accept cookies or pay
Facebook and Instagram’s “pay or consent” ad model violates the DMA, says the EU
Submitted 4 months ago by neme@lemm.ee to technology@lemmy.world
https://www.theverge.com/2024/7/1/24189796/eu-meta-dma-violation-pay-consent-ads-model
Comments
Foni@lemm.ee 4 months ago
sudneo@lemm.ee 4 months ago
Also in Italy, but I think once the data protection agencies will get on it, it will be forbidden. It will take some time, but there is no way that’s a legitimate use of consent.
Foni@lemm.ee 4 months ago
Yes, surely, but there is an underlying problem for this entire system, there is no economically viable alternative to the use of data for advertising sales, without that all those websites cease to be profitable.I don’t think this is good for anyone.
cosmicrookie@lemmy.world 4 months ago
It has taken almost a year to figure this out when it already was blatantly obvious when they implemented it. With that price tag, it was more blackmail
derpgon@programming.dev 4 months ago
I mean, it is shitty, but nobody forces anyone to participate. Half the people on Facebook noping the fuck out completely and deleteing their accounts would make everyone’s life easier and happier
cosmicrookie@lemmy.world 4 months ago
Oh yeah! I dropped out of all META platforms back in November when they implemented the Pay or OK requirement.
I can still have an opinion on it though. I am not against ads. I had just opted out of targeted ads. With the Pay or OK though they forced me to have to accept targeted ads.
Even if i paid the crazy amount they were asking (in my case the equivalent of 3 Netflix subs) they could still track me and suggest content , even from commercial accounts. So i opted out of META instead
autotldr@lemmings.world [bot] 4 months ago
This is the best summary I could come up with:
The European Commission writes in a preliminary ruling that the “pay or consent” advertising model that launched last year for Facebook and Instagram users runs afoul of Article 5(2) of the DMA by not giving users a third option that uses less data for ad targeting but is still free to use.
Regulators found in their investigation that Meta gives users a “binary choice” that forces them to either choose to pay a monthly subscription fee to get the ad-free version of Facebook and Instagram or consent to the ad-supported version.
Where Meta runs afoul of its rules, it says, is by not letting users opt for a free version that “uses less of their personal data but is otherwise equivalent to the ‘personalised ads’ based service” and by not allowing them to “exercise their right to freely consent to the combination of their personal data.”
“Our preliminary view is that Meta’s advertising model fails to comply with the Digital Markets Act,” wrote Margrethe Vestager, who leads the region’s competition policy.
“Subscription for no ads follows the direction of the highest court in Europe and complies with the DMA,” Meta spokesperson Matthew Pollard told The Verge in an email.
The commission asserted last week that Apple’s App Store “steering” policies don’t allow sufficient competition.
The original article contains 390 words, the summary contains 212 words. Saved 46%. I’m a bot and I’m open source!
randomaccount43543@lemmy.world 4 months ago
Lots of other websites have already copied the “pay or consent” ad model
Zak@lemmy.world 4 months ago
The relevant section of the DMA imposes restrictions on designated gatekeepers. It does not apply to websites that are not designated as gatekeepers.
That behavior might be questionable under the GDPR though.
variaatio@sopuli.xyz 4 months ago
Main issue comes from GDPR. When one uses the consent basis for collecting and using information it has to be a free choice. Thus one can’t offer “Pay us and we collect less information about you”. Hence “pay or consent” is blatantly illegal. Showing ads in generic? You don’t need consent. That consent is “I vote with my browser address bar”. Thing just is nobody anymore wants to use non tracked ads…
So in this case DMA 5(2) is just basically re-enforcement and emphasis of previous GDPR principle. from verge
from the regulation
surprise 2016/679 is… GDPR. So yeah it’s new violation, but pretty much it is “Gatekeepers are under extra additional scrutiny for GDPR stuff. You violate, we can violate you for both GDPR and DMA violation, plus with some extra rules and explicity for DMA”.
dojan@lemmy.world 4 months ago
I believe you’re allowed to run ads on free tiers and offer to remove them by paying. You’re not however allowed to track people without their consent, thus you can’t force personalised ads on users, and say that the only way to get rid of the privacy invasion is to pony up.
NoRodent@lemmy.world 4 months ago
The biggest Czech website (Seznam.cz) recently changed their policy and now force you to choose between: free tier with personalised ads or paid tier with anonymous ads. Yes, you’re reading it right, even if you pay, it doesn’t get rid of ads, they just stop tracking you. I have no idea whether it’s legal but the EU should definitely take a look.
grue@lemmy.world 4 months ago
Sucks to be them, LOL!
bizzle@lemmy.world 4 months ago
Won’t someone please think of the shareholders 😭