Yep, tech and game companies use invite-only systems to generate hype constantly. Bluesky is another recent example.
Comment on The Verge Under Fire For Publishing Info About ‘Deadlock,’ Valve’s Secret Shooter
Arrkk@lemmy.world 5 weeks ago
I think the thing everyone is forgetting is that valve isn’t stupid, there’s no way they didn’t realize you could work around accepting the (legally unenforcable) NDA, and it’s open invite.
Valve 100% knows that keeping it “secret” is good for hype and was expecting this to happen at any time, and the nominal ban was expected, but nobody is gonna get sued either.
More people are talking about Valve’s “secret” new game because of this than would be if they openly announced it.
corbin@infosec.pub 5 weeks ago
Carighan@lemmy.world 5 weeks ago
Yeah exactly. It’s quite likely they didn’t really blacklist The Verge anyways, just won’t send them invites any more for this particular game. Best kind of marketing is hype marketing, and this is how you fuel the hype.