Comment on Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy

• realcaseyrollins@noauthority.social ⁨3⁩ ⁨months⁩ ago

  @wintermute_oregon @Hobbes_Dent I think a more straight question would be, are boycotts bullying? Or activism against a company bullying?

  source

  • wintermute_oregon@lemm.ee ⁨3⁩ ⁨months⁩ ago

    Boycotts are a way to express disagreement with a company. You could say I boycott Bud Light because it tastes disgusting.

    In a free market, people can decide to buy or not buy your product. When you market, it is best to keep that in mind.

    Bud Light drinkers are not a sophisticated crowd. They need to keep their marketing simple, bikinis, grilling, trucks, etc.

    source
  • BearOfaTime@lemm.ee ⁨3⁩ ⁨months⁩ ago

    How the fuck can a consumer bully a corporation.

    You’re just moving the golaposts.

    Bud said “fuck you” to their primary consumers. They, in turn, said “OK”.

    source

    • Anticorp@lemmy.world ⁨3⁩ ⁨months⁩ ago

      In a shocking admission, a recent interview on the “Make Yourself At Home” podcast shows Bud Light’s Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand’s focus is to no longer cater to “frat guys” to promote inclusivity.

      Do they think that fraternities don’t have mixed memberships? Do they think that only one demographic can enjoy something? She seems really narrow-minded.

      source

      • wintermute_oregon@lemm.ee ⁨3⁩ ⁨months⁩ ago

        You know what’s funny about her. She’s a republican.

        source

        • -> View More Comments
  • BearOfaTime@lemm.ee ⁨3⁩ ⁨months⁩ ago

    This wasn’t a boycott.

    Bud told their primary consumers they didn’t want Bud Light associated with them.

    So their primary consumers went elsewhere.

    source
  • Anticorp@lemmy.world ⁨3⁩ ⁨months⁩ ago

    The weak cannot bully the strong.

    source