For many of those years it was the only electric pickup truck. And also, yes people do like the Tesla name. Musk and growing competition has done a ton to tank the reputation lately, but until just a couple years ago Tesla was seen as far and away the best and most advanced electric car, and sometimes car period, by tons of people. That perception shifts slowly outside of well-informed groups, and the Musk hate is really only affecting well-informed left wing groups