I’m a data engineer/architect and it’s the same over here, I get asked constantly “how can we stuff AI into this solution?”, never “should we consider using AI here? Is there a value?”, my view, people don’t understand their data and don’t want to put in the effort to understand their data and think that it’ll magically pull actionable insights from their dataswamp, nothing new, that’s been a constant for as long as I recall.

Like I totally understand the draw of new and exciting, but there’s so much you can do with traditional analytics, and in my view you really need to have a good foundation before doing anything else.