Perpetual growth/engagement statistics?
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hanekam@lemmy.world 7 months agoI’ll ask anyway. Why do companies like bots?
kungen@feddit.nu 7 months ago
hanekam@lemmy.world 7 months ago
How true is the dead internet theory, in your view?
pirat@lemmy.world 7 months ago
Er du måske en robot??
hanekam@lemmy.world 7 months ago
Nei, jeg er kjøtt og blod og stål og smøreolje som deg
psmgx@lemmy.world 7 months ago
More eyeballs.
Enough updoots or retweets and other algos pick up on it. Some random twitter discussion ends up on BuzzFeed, YTers start making influencer vids, and Reddit / Lemmy repost bots.
Do this enough and it’ll gain traction. Now everyone is talking about your stupid fuckin Stanley mug, corporate rumor,or political talking point.
And this can be automated end to end, 24/7, by market and keyword, will real time feedback as to how well it’s doing via upvotes, shares, likes, or even data mining emails and convos via Gmail or WhatsApp.
drmoose@lemmy.world 7 months ago
As Kungen already answered - stats! You can sell bot traffic as real traffic which inflates your numbers.
For stuff like social media, bots increase engagement too. Many new products and networks actually generate a lot of fake content to attract organic growth. I.e. if bot likes your comment you’re likely to engage more. If it likes your product review you’re likely to review more stuff etc.
Tracking bots can also generate reverse analytics. For example if you know that your competitors are scraping fishing equipment data from your store it could mean they’re working on a competing fishing related product.
Lastly, you can feed fake data to bots to manipulate competitors. This is somewhat illegal (no real legal precedent yet afaik though its a clear intent to harm other businesses) but it can really powerful in the wrong hands.