Comment on It Appears Users Are Getting Bored With TikTok
agressivelyPassive@feddit.de 11 months ago
TikTok’s DAU growth rate has collapsed.
That might as well be saturation. If you already have nearly 100% of the target demographic on your app, there’s not much room to grow.
Also, that data is from some mobile analytics firm, how reliable are those numbers?
cm0002@lemmy.world 11 months ago
With all the data these damn companies vacuum up, it better be damn reliable, otherwise what is even the fucking point lmao
agressivelyPassive@feddit.de 11 months ago
We don’t know that. What are they even measuring? New installs? New accounts? What is a DAU? Opened the app this day? Engaged with the app? Looked at a notification? What is the measured user base? Can this population be called representative for the entire user base?
Without detailed information about that, this kind of data is basically astrology.
Kolanaki@yiffit.net 11 months ago
DAU = Daily Active Users