Comment on Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch

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Identity3000@lemmy.world ⁨8⁩ ⁨months⁩ ago

I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.

If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.

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