Comment on Stellantis CEO says Chinese EVs are ‘possibly the biggest risk’ facing his carmaker and Tesla
Zrybew@lemmy.world 8 months agoWhat about building a better product?
Comment on Stellantis CEO says Chinese EVs are ‘possibly the biggest risk’ facing his carmaker and Tesla
Zrybew@lemmy.world 8 months agoWhat about building a better product?
Deceptichum@sh.itjust.works 8 months ago
Because the competition is on price, EVs need to compete with cheaper ICE cars.
Buffalox@lemmy.world 8 months ago
It’s very difficult to compete on price against companies that are heavily subsidized by the government.
Tesla however also enjoy those subsidies because they manufacture cars for EU in China. So it’s kind of puzzling why Stellantis would think this is a concern for Tesla too, when they are one of the beneficiaries.
Zrybew@lemmy.world 8 months ago
That’s true for every consumer product. The key here is segmentation and (re)positioning.
Today cellphones are the cheapest they have ever been. Still, iPhone was never more expensive.
BYD and cia are not only building a cheaper product, they’re also building better ones at their price range.
Deceptichum@sh.itjust.works 8 months ago
iPhones are not better product than other phones though, so building a better product wouldn’t matter in that example.
They’re building the only ones at that price range because other than Tesla, BYD is the only producer that builds their own batteries.
Suspiciousbrowsing@kbin.melroy.org 8 months ago
It's not an apple with apple comparison though. People are willing to pay a higher price for EV when factoring in reduced maintenance costs, charging and ?? environmental benefit.
Deceptichum@sh.itjust.works 8 months ago
Wealth inequality is growing worldwide, many of us cannot afford higher priced products when it comes to large purchases like cars and that’s not going to change anytime soon.
A phone as a luxury good, yeah it’s expensive but do-able. An non-cheap EV is like 10x the price of a phone.
Suspiciousbrowsing@kbin.melroy.org 8 months ago
Eh, I wouldn't classify a phone as a luxury good. Id also say a non-cheap EV is more like 50-60 times a phone. But there's definitely a gap in society for those that can buy new cars, let alone new EVs