This way you can have a few seconds of a beach for your travel company advert, for example, without having to pay for the stock footage or film it yourself.
Advertising holidays at places that do not exist! Exactly what we needed!
I mean, the ability to generate whatever video you want without having to pay the costs normally associated with filming, location, actors etc is going to be very appealing to people like advertisers. This way you can have a few seconds of a beach for your travel company advert, for example, without having to pay for the stock footage or film it yourself. In fact I can see this transforming stock footage in general. Why bother to pay someone to make a generic video of ‘people having a meeting’ when an AI can do it for free in half the time. Doesn’t even need to be that good if you’re only using it briefly in a presentation. Not saying any of this is a good thing, but here we are…
CosmoNova@lemmy.world 8 months ago
I_Has_A_Hat@lemmy.world 8 months ago
So no different than currently? Pictures and videos in ads all have heavy editing and post processing to make them look better.
CosmoNova@lemmy.world 8 months ago
It‘s highly debatable how much editing is ok or when it get‘s deceiving. Video can only show you so much of an actual experience, senses like smells, warmth and time need some editing to be somewhat communicated. That‘s just film making.
For an AI generated clip it‘s not even a debate. It doesn‘t exist and doesn‘t try to advertise anything. And since it‘s so much easier and cheaper than doing all of the above… Well let‘s just say the incentive to deceive was just pushed up to 11.
BearOfaTime@lemm.ee 8 months ago
Uhh, ads already do that.
CosmoNova@lemmy.world 8 months ago
Usually their computer animations are a pretty obvious style choice. This is completely different than that and even more different than photos.
YungOnions@sh.itjust.works 8 months ago
OK, poor example, but you get my point.
OpenHammer6677@lemmy.world 8 months ago
I get what you’re saying, but there isn’t really any NEED for that
Corkyskog@sh.itjust.works 8 months ago
Thats kind of like saying we never needed cars because we had horses.
YungOnions@sh.itjust.works 8 months ago
I mean, yes in so far that it opens those options up to people who may not have been able to afford it before. Whether that’s a ‘need’ or not depends on your opinion of the company I guess.
Also there are other applications beyond this, of course. Easily made videos could help reduce the costs associated with treating some mental health issues for example.
madnness@lemmy.world 8 months ago
It may help to make synthetic training data for other models / simulators
OpenHammer6677@lemmy.world 8 months ago
Which then just feeds to the system. But as this is a globally impactful thing, is there any real world need that outweighs the harm?
abhibeckert@lemmy.world 8 months ago
OpenAI’s take is someone will create this technology - it better not be criminals.
Blue_Morpho@lemmy.world 8 months ago
Cost savings are a need. It frees resources for everyone. Sure the vast majority of the profit goes to the shareholders but that’s true of every labor saving device.
Do we NEED computers? You can hire people to do calculations by hand. The word Computer used to mean a job title, not a device.