I heard about it when Skill Up, whose YouTube channel I have notifications turned on for, posted his review of it. Before that, I'd seen absolutely nothing about it, and I heard very little about it after that, too. I was shocked to find out it was an EA game - partly because it didn't look (visually) polished enough to be an EA game, and partly because of the complete lack of marketing I'd seen for a major publisher game.
Finding out it was an expensive flop and not just a smaller AA game they decided to put out on the side is a surprise, too.