All R&D was already done before them. So they already break even.
Comment on Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square
dustyData@lemmy.world 5 months agoI would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.
uis@lemmy.world 5 months ago
ShustOne@lemmy.one 5 months ago
Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?