Comment on Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square

• dustyData@lemmy.world ⁨5⁩ ⁨months⁩ ago

  I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

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  • ShustOne@lemmy.one ⁨5⁩ ⁨months⁩ ago

    Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

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  • uis@lemmy.world ⁨5⁩ ⁨months⁩ ago

    All R&D was already done before them. So they already break even.

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