Over $700 million in preorders for something that expensive is massive
Comment on Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square
essteeyou@lemmy.world 6 months agoThat’s not very many for an Apple launch, is it?
ShustOne@lemmy.one 6 months ago
dustyData@lemmy.world 6 months ago
I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.
ShustOne@lemmy.one 6 months ago
Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?
uis@lemmy.world 6 months ago
All R&D was already done before them. So they already break even.
Thorny_Insight@lemm.ee 6 months ago
This also isn’t an iPod. The audience for something like this especially at that price is still quite limited. To me it’s pretty obvious that this is a peek into the future. Apple will just be one of the many companies doing glasses like this but this will be big.