Comment on Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square

• Thorny_Insight@lemm.ee ⁨9⁩ ⁨months⁩ ago

  This also isn’t an iPod. The audience for something like this especially at that price is still quite limited. To me it’s pretty obvious that this is a peek into the future. Apple will just be one of the many companies doing glasses like this but this will be big.

  source
• ShustOne@lemmy.one ⁨9⁩ ⁨months⁩ ago

  Over $700 million in preorders for something that expensive is massive

  source

  • dustyData@lemmy.world ⁨9⁩ ⁨months⁩ ago

    I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

    source

    • ShustOne@lemmy.one ⁨9⁩ ⁨months⁩ ago

      Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

      source
    • uis@lemmy.world ⁨9⁩ ⁨months⁩ ago

      All R&D was already done before them. So they already break even.

      source