I stopped using Google late last year and it’s pretty eye opening how much freer I feel now. Previously, any searches I made would follow me around. Make a one time search for something I’d see that being advertised later on. As a result I started searching more using private browsing. I’d often forget though and end up being tracked.

Ultimately switching to Firefox and DuckDuckGo I no longer have to do private searches. No more being followed around the internet.

Also I’m not convinced private browsing works. For example I still use it for YouTube but I noticed despite YouTube not knowing who I am, the videos on the home page include some that are very related to my usual videos. I guess they are using IP’s to still deliver relatable videos.