Of course I read the article. It specifically says, “… value of the expected entertainment usage, which is to say the per hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership, if the title is owned rather than rented or subscribed to…”

I’m beginning to wonder if you read the article. If you think this idea has nothing to do with increasing profits then I have a bridge in the Sahara to sell you.