Nice
Comment on Meta faces permanent ban on targeted ads across Europe
nutsack@lemmy.world 8 months ago
a targeted advertising ban would kill just about every social media platform
dx1@lemmy.world 8 months ago
artic@lemmy.blahaj.zone 7 months ago
Good
jjjalljs@ttrpg.network 8 months ago
They could just run contextual ads for much less effort and privacy violations, and still get the same or better result.
nutsack@lemmy.world 8 months ago
why do you think that would get “the same or better result”?
jjjalljs@ttrpg.network 8 months ago
It’s how advertising worked for literally the entire history of advertising before the modern internet. You put ads for car stuff on the cars website. You don’t need to build an entire dossier on me. If I’m looking at the star wars wiki, you can be pretty confident that I’m interested in sci-fi and fantasy. You don’t need to spend billions of dollars tracking me to know that.
This is not an expert opinion so I could be wrong, but I think it would be a better system. Simpler to implement, less stalking, less “oops we didn’t show any house ads to black people” potential.
nutsack@lemmy.world 8 months ago
these companies spend an awful lot of money and computation power on intelligent targeting systems because they are in fact better from the perspective of a for-profit business which sells advertising