Comment on Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago

newIdentity@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

• madeinthebackseat@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Yes you can, that is the definition of what a trademark is.

  Could you imagine 20 different brands of Coke on the shelf?

  The usage is specific to a market, however. For example, Delta Airlines and Delta Faucets. Both trademark “Delta.”

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  • teamevil@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Ever been to the south? Coke is literally the term for all soda. Can I get an orange coke?

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    • baronvonj@lemmy.world ⁨1⁩ ⁨year⁩ ago

      There’s colloquial use, what you’re talking about, and then there’s the actual branding on the product and the marketing. Only the company with the trademark can use the trademarked work on the product and in their marketing.

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    • Default_Defect@midwest.social ⁨1⁩ ⁨year⁩ ago

      Another example of the south being the actual worst.

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  • dosaki@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Delta coffee

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    • LaChaleurDeLaNuit@lemmy.world ⁨1⁩ ⁨year⁩ ago

      I see tugas are in the place. Nice

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  • newIdentity@sh.itjust.works ⁨1⁩ ⁨year⁩ ago

    Could you imagine 20 different brands of Coke on the shelf?

    Yes because that’s exactly how it is in Germany. Coke isn’t a trademark. CokaCola is.

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  • SuperJetShoes@lemmy.world ⁨1⁩ ⁨year⁩ ago

    So you could hava “Delta decent airlines” and “Delta fucking shit piss-stained seats threadbare aircraft $15 50ml Coke cans” then?

    Totally different market sectors.

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• Hildegarde@lemmy.world ⁨1⁩ ⁨year⁩ ago

  You literally can. That’s what trade marks are.

  You can’t copyright a word. You can’t patent a word. But you can trademark a word. Trademarking a word gives you the exclusive right to use that word to identify your products but only within the specific market it is registered in.

  A few more examples of trade marked words, apple, meta, cherry, target, zoom.

  Are any of those trade names invalid simply because they are preexisting words? No. That’s trademark law.

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  • Dozzi92@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Meta will disclaim the word Threads because it is too generic. So you can trademark whatever you want, but when someone comes along and wants to use it, if you’ve trademarked something generic, like Threads, then you go to court and presumably have them rule whether or not you can use it. And that probably will happen.

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• Rentlar@lemmy.ca ⁨1⁩ ⁨year⁩ ago

  According to Trademark law in many places you can.

  Generally, you can only enforce your right (successfully) if the infringing group is in the same industry. So if I sold an educational service or toilet bowl cleaner called Apple the tech and music giant can’t go after me for trademark infringement, though for music, computer tech and software they would have a case.

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• PeleSpirit@lemmy.world ⁨1⁩ ⁨year⁩ ago

  I don’t think you know what a trademark is, lol. www.uspto.gov/trademarks/basics/what-trademark

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• hedgehog@ttrpg.network ⁨1⁩ ⁨year⁩ ago

  I agree, but tell that to Rockstar.

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