Also just coming to the realization that advertising on the internet has always been done atrociously (not that RL advertising is any better but at least follows some kind of structure and isn’t thrown in your face repeatedly) and that a large swath of people do not want to deal with it or interact with it.

Rather than fix something that is clearly broken, they’d rather double down, throw money at it and make it more of a problem than admit they need to reign it in and put some common sense and sanity checks on how advertising should take place online.